Today, brands are primarily based on a linear model economy, resources are extracted from the earth, turned into products and then thrown away. They are occasionally recycled or reused in some ways, but at the end it is “take, make, dispose”.
We design with the desire for each piece to be circulated responsibly in society as long as possible. Our collections are created with circularity in mind from design decisions, the selection of raw mono-materials to the afterlife of the final piece.
Our regenerative “ take, make, repair” model sits as an antipode to the traditional linear model of ‘take, make, dispose’ - our model is crucially aimed at minimising waste and maximising resources.